Public Relation Paper

Public Relation Paper University of PhoenixJuly 31, 2006MKT 438IntroductionIn this paper I will define public relations from three different sources, and include my own personal definition. I will also compare and contrast these definitions geared towards what public relations does and how it helps us. The definition from Wikipedia, states public relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Corporations use marketing public relations to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Additionally, this paper will discuss the publicity and advertising in terms of their impact on publics. (www.wikipedia) Other ways a public relation is would be when election time is approaching, politicians use public relations to attract votes and raise money.Personal definitionPublic Relations (PR) is communication to build and maintain a favorable image for an organization, maintain the goodwill of its many publics, and explain its goals and purposes.English: Relation between CTR(V) and advertising a...